Category Archives: labour

I-go, you-go!

Irina in the Teaching Swing Dance group on facebook just asked:

Hey folks! I have a question I’d like to crowd source for. How do you teach rhythm to folks who don’t inherently understand it? As in those who can’t stay on beat and don’t know they’re off beat even after months or sometimes years of classes. I’m teaching a group class focused on this topic this month and I’d love to hear some tactics and success stories from y’all!

And since I’ve been teaching 30 minute drop in classes for the monthly Blue Rhythm Band gig, I’m full of excitement about teaching again. This is what I wrote:

Oooh! My favourite thing!

So I actually think that keeping time (ie finding the beat) and rhythm are the most important things in lindy hop. It’s how we connect with the music and our partners.
So when I’m teaching brand new dancers (heck, any dancers), I begin with a big apple style jazz warm up, where one teacher leads the group through a series of jazz steps, changing step on the phrase. This teaches students:
– to be present (ie they have to concentrate, so they stop thinking about work, etc)
– about phrasing (but with no obligation to find it themselves; if they’re not ready to hear it, then that’s ok, the teacher’s go it)
– about the beat (the teacher demos how to dance in time)
– to dance on their own before touching another human (much easier than partner dancing)
– to move on from mistakes rather than stressing about them; have to move on – the next step’s coming
– some basic jazz repertoire.

The teacher should be mindful about the rhythms they use. eg using simpler rhythms (single time or half time) first, then adding complexity. eg I might begin with walking on the spot, then walking + a clap on 8, then it becomes fall off the log with some shape.
It’s also good to give students some small victories in the first few seconds, so they feel confident. So start simple, then get more complex later.
-> this is 3-5 minutes. If they’re loving it, do another song!

After this we play i-go, you-go. I intro this by saying ‘now we’re going to play a game to learn the rhythm we’ll use all class.’

Then we play:
– I clap the basic rhythm (if it’s for lindy hop, it’s ‘slow slow, slow quick slow’, if it’s charleston it’s 8-1, 3-4 or however you think of charleston, etc).
It’s 8 counts (2 bars) in a moderate tempo (not too fast), swinging.
– They immediately repeat it back to me
– I clap the same rhythm….

This goes on in real time, with the same tempo. I move from clapping it to tapping it with different parts of my feet, with different feet, then step it out, then move it around. You can also scat it.
The other teacher is ‘on their team’ so they have a model for what to do.
As the ‘caller’ (they’re the responders), you pay attention to how they’re going. If they’re struggling, make it a bit simpler. Repeat something. If they’re all over it, add in elements like the shape of your body, where you place your feet, etc. The great thing about this is that if they’re not ready to work on these ‘extra’ things, they won’t see them because they’re too focussed on the basic stuff. Don’t stop and articulate this; just let it be there for the students to see when they’re ready.
Do not stop and explain things or correct or ‘break things down’. This is essential. This teaches them how to keep time _in real time_. It also teaches them how to learn-by-seeing and learn-by-doing. Just as we would on the social floor. This is one way you might think about building Black street dance tradition into your classes. But defs not the definitive or final way!

You don’t have to say ‘rhythm is the most important part of lindy hop’. By having it right up front as the first thing, you’re showing them that rhythm is important.
It’s ok to say ‘yes!’ or positive comments and noises when they really do stuff that impresses you. Show them how to be a receptive, appreciative audience.
The goals:
– learn how to learn without having a move ‘broken down’ for them verbally. They learn how to ‘break it down’ themselves, into the parts that matter to them – eg they might be ready for foot tapping, but not ready to see which foot it is; they might be ready for hitting the last 4 beats, but keep missing the first 4.
– get them used to moving on from mistakes without stopping to stress
– feeling confident trying instead of stopping to think before trying
– starting simple (clapping), then getting more complex (stepping the rhythm through space)
– they make a few mistake at first as people figure out how to play, but keep going. This teaches people that it’s ok to stumble through until you figure out what you’re doing. This teaches you to feel confident in mistakes. No one stops to correct you (and tell you you’re doing it wrong), no one judges.
– saying it’s a game is essential: game connotes fun, no pressure, play. ‘exercise’ or ‘rudiments’ feels like more pressure. Also, it’s fun.
– we start with this simple version so that they can learn how to play before we move onto more complex or challenging games later.
– they are all on one team (rather than one person clapping in front of the whole group).
By the end of this, 99% of them will be keeping good time and will have mastered the rhythm. They’ll also be a bit fatigued (brain wise), so change tasks.
-> this takes about 5 minutes max.

If it’s a normal class, I then have them play the same game with a partner, one-on-one. They take turns being the ‘caller’ and ‘responder’. You can have them do exactly the same thing (clapping the same rhythm with different shapes) or you can have them do different stuff (eg jazz steps, different rhythms, etc).
Goals:
– they learn to watch their partner and figure out rhythms from watching
– they start learning (from being a caller) that the goal isn’t to be best rhythm-composer, but best communicator of rhythm
– their weight changes and clarity of shape get really really good; it has to be super clear so their partner can figure it out. They’re not always aware of this.
– they learn to keep time and recognise and then reproduce rhythms
– Most amazing (and I only realised this after observing them carefully) they actually start orienting their bodies _towards_ their partners, with that lovely active balance (weight forwards, core engaged), the ‘perfect’ distance apart. So when they partner up in closed THEY ALREADY KNOW HOW TO HAVE ‘LINDY HOP BODY’ !!!!
-> this takes about 5 minutes.

From here they go on to partnering up.
I find that they are 100% ok with doing the nice rhythm (step step triple step), they keep lovely time, and if you play a nice song, they SWING IT. They also don’t need to be counted in, and can find ‘1’ easily.
All this takes about 15 minutes. I find that this investment in time gives them the skills to really _learn_. If you then move on to teach ‘moves’ by saying ‘please observe us, then reproduce it as best you can’ they are happy to just give it a go. You don’t need to break it down, they learn faster (and dance more), and they actually learn better and retain more.

Important things:
– never ‘correct’. Every time you correct a student (‘just one tip’ is a correction), you’re essentially telling them that they’re doing it wrong. This lowers self esteem and confidence, and actually makes it harder to learn. Happy people learn faster, retain more, and are braver and more confident.
– if you want to praise, make it process-oriented. ie don’t say ‘that was amazing!’ say stuff like ‘I saw X and Y get into a mess, then stop, laugh, take a breath, then restart. This was really effective’. This will give X and Y positive vibes, but it will also give the rest of the group info on what they might try, and it generally makes YOU feel fantastic, because you’re looking at your students to find good things, rather than looking at them to find bad things.
I have one hundred million things to say about this, and have posted about it a million times in this group (you can find it if you search for ‘i-go’, etc), and a lot of clever teachers have made suggestions and helped me learn about this stuff. It’s SO MUCH FUN!

Props:
I learnt this approach from taking classes with tappers Josette and Joseph Wiggan, and with Thomas Moon. Ramona Staffeld’s kind-but-clear approach to teaching helped us refine the approach. Classes with OGs like Chazz Young taught me that I can learn and do ok if I just keep trying and don’t have a teacher hold my hand. Josette taught me to not ask questions when I was confused, but to just have a go instead.

Our Swing Dance Sydney teaching group developed this approach together; I was just one person in the 6 person team.
The students themselves offered lots of feedback and suggestions on these things. We’d ask them ‘what did you think about this game?’ and they’d give us useful answers

Could you just fuck off? Being a professional DJ when the DJ bros will NOT fucking leave you alone to do your job.

Hello!
As you may or may not know, I had some issues with a DJ bro pulling acts of Massive Sexism in my work place at Herrang this year. Despite our managers’ best intentions, the Herrang DJ team is still home to extremely bro bros. It’s also home to some of the very nicest reconstructed men in DJing, but let’s put them aside for a minute.

What about these DJ bros? Why don’t we just ditch them completely?
Mates, if it was up to me (and it has been in the past), I would. You hassle a sister? You’re out. That’s it. And all the time and energy we put into dealing with these jerks can be put into fostering new DJs and new DJ cultures.

Anyway, because I’m me, and I can’t stop thinking about things (ruminations are us), I started working on a way to develop a healthy DJing culture at a big event like Herrang that also draws on cultures from all over the world. Now, local DJing in many countries is not male dominated. Godddess bless the young man whose response to my story about being told ‘Women DJs can’t handle the pressure’ was honest befuddlement. He’d grown up lindy hopping in the Melbourne scene, where almost all the organisers are women, and most of the highest profile DJs are women. This generation of young people (ie the 20 somethings) is doing quite well. And we DJs in Australia have put a LOT of effort into getting rid of rapists and misogynists, and pushing women into DJing. As a result, we have some truly excellent (and definitely world standard) DJs.
But it seems the rest of the world needs to do some catching up. In my week as staff DJ in Herrang, I was the only woman on staff. Which SUCKS BUTTS. I love men, I really do, but I also really need to NOT WORK WITH JUST MEN. Because I need someone who can do the proper in-depth chitchat that non-bros do as a matter of fact. I don’t know want to know who broke up with who, I want to know the when, where, why, what, and how of it. I want anecdata. I want speculation. I want personal commentary. I want backstory. I also want at least one other person who’d shout “THAT’S BULLSHIT” when told women can’t handle the pressure of DJing.

Anyway, if Herrang has a safe space policy, and a general (though not terribly well articulated or publicised) anti-racist policy, how is it enacted at a departmental level within this sprawling organisation (that has about 300 people on staff each week)?
In the DJing team: not very well.
There are:
– no posters on the walls about it in the DJ office
– no paper flyers on it
– no social media campaigns or content
– one or two somewhat unexcellent pages in the DJ handbook
– a passing comment in one meeting.

No practical tips for:
– not raping or harassing or disrespecting people
– making reports
– trusting your own judgement if you think a bro just disrespected you
– dealing with unsafe situations
– making spaces safer
– intervening if you’re a bro watching a fellow bro go fully dodgy.

So of course, I decided to make some. Because fucking hell, mate, this is not brain surgery, and the rest of the world has been doing this for ten years now.

I also think that a good safety policy should involve:

1. an organisation-wide policy
That is publicly available (that’s usually a mission statement or set of values that says things like ‘We are trying to be anti-racist. And we don’t tolerate racism or sexual assault.”) This big picture policy guides the decisions individuals and managers make at lower levels or other places in the organisation.

2. A transparent reporting process
So you know what’s going to happen if you make a report. NB this is my example from Jazz BANG, and it’s out of date. We need to update it. But since we haven’t run an event since 2019… we are behind. This lets people know what will happen if they make a report. Most people make reports because they don’t want to be near the offender again, and want to know if he’ll be at the event. The other common reason is that they want to protect other people from him. I’ve never heard anyone say they want him punished. Except me. I FUCKING WANT THEM PUNISHED.

3. Visible safety staff, with photos in public place everywhere uniforms or badges, contact phone numbers, emails, and social media addresses, as well as physical offices!
this one is super important, as most people eye off the safety staff before making a decision to speak to them. They might even save reporting til well after the event (for safety’s sake), when they’re sure the safety people are actually safe.

4. A clear guide to what is considered sexual assault, racism, etc.
This one is especially important for letting everyone know what the event’s policies and ideologies are, and whether they take this seriously or are just cutting and pasting a random document. It’s very important for newer dancers who aren’t familiar with the way these issues play out in the dance world, and it’s essential as information for potential offenders, so they know what we count as harassment or assault or racism.

This info also plays a key role in dealing with offenders: if you kick them out of your event, you can say ‘you broke the code’, they can look at the code and see ‘oh, touching boobs is not permitted’, and they learn not to touch boobs if they want to go dancing. Well, that’s the goal. I don’t think it works that way. In fact, I know 99% of offenders know they shouldn’t touch boobs without permission, but they do anyway because they legit think they can do whatever they like because MAN.

I do know that it’s more likely to go: person has boobs touched by man, person sees the code on the website and thinks ‘fuck that; i was RIGHT to be shitty that he touched my boobs’; person speaks to safety person, saying ‘i saw on your website that boob touching in lindy hop is not ok!’, and the safety person says ‘you are CORRECT’; and then that unsafe creep gets kicked out.

5. A solid policy communication strategy.
This is basically a strategy for telling everyone – attendees, staff, randoms reading on the internet – all about your policy. It should also outline processes (eg how to make a report), identify safety staff, etc etc. It should be practical, and on-brand for your event (eg it should sound like you and the voice of your event, if you want it to sound authentic and real and trustworthy, not just cut and pasted and a token effort).
I like this stuff to be super simple, engaging and possibly funny, positive and empowering, normalising this stuff (eg the tone should be ‘of course we kick rapists out’ not ‘omg rapists?! how even? what ?!’), using photos and images rather than words. Fewer words. A catchy slogan or mnemonic is helpful.

It’s worth noting that the way you communicate your policy to staff is not always the same as the way you communicate to punters. eg staff will need to know exactly what to do if a banned man comes to the door, but customers don’t.
So you might divide your communication strategy between internal communication and external communication.

6. A solid process.
You have great ideas and policies, but what will you actually do? So, in my case, a guy spent a week pushing me about, challenging all my actions and thinking, making very sexist comments, and ultimately making me feel like shit. So I spoke to my managers. Who…. didn’t know what to do.

In this case, they clearly weren’t trained, and there was no internal documentation for practical responses to a report. I wasn’t sexually assaulted, so we didn’t need the cops or a doctor. All my managers and the rest of the team were men, and they hadn’t experienced or even noticed any of this shitty behaviour, so they didn’t really understand, or even know what I meant.
Because I’m experienced, and I am so fucking DONE WITH THIS SHIT. I refused to just leave it with my managers so they could quietly ignore it and move on. I spoke to the camp’s safety officer. Who also didn’t know how to deal with this. And now I am bloody well developing documentation, because if I’m dealing with this, imagine what it’s like for a new DJ who doesn’t speak English, in Herrang for the first time, dealing with a bossy white man (who isn’t a boss, but likes power) who keeps telling them what to play and that they aren’t actually capable of DJing under pressure?! Somebody needs to fucking well get this shit done.

I JUST WISH THE OTHER DJ MEN WOULD DO THIS WORK SO I COULD GET ON WITH BEING AWESOME.

Anyway.

7. Solid documentation.
Processes have to be recorded somehow. How do we handle reports? What’s the process for dealing with a rape versus a week of sexist harassment? What happens when the DJ managers change over at the end of the week, or resign from Herrang forever? Where are the reports stored? How do we measure the success of our response? And for me, specifically, how do I know this man won’t be on staff again next year the same week I am? Can I be sure he hasn’t read the report and correspondence? Will I be safe from his reactions? What if it happens again? At this point, neither Herrang nor I can answer any of these questions.

8. Retraining and retention or kick that fucker out?
You can see my position on this. I don’t think they’re worth the effort. These men know their behaviour is fucked up. But they keep doing it, because they think they’re fine. And retraining them takes SO MUCH WORK. So much time. And who’ll do that retraining? PLEASE don’t tell me it’s a woman (it’s always a woman). What are the metrics for gauging his ‘retrainedness’? What’s the time line? Where will he be trained? How do we deal with the effects of his mistakes (he will make mistakes)?

I would much rather spend all these resources on supporting those young women from China or Korea, that young Black man from the US, that clever and attractive middle aged feminist from Australia WHO JUST WANTS TO DJ FUCKING MUSIC AND NOT HAVE TO FEND OFF UNWANTED MANSPLAINING AND OTHER PEOPLE TOUCHING THE FUCKING SOUND DESK.

But that’s not the end!
What else do I look for in an event, to be sure its safety policy is both legit and 4real?

Other stuff:

  • A diverse staff cohort. eg if it’s all straight white bros, shit will not be safe there;
  • The organisation communicates about safety stuff. eg they have social media posts on the regular, talking about what they’re doing, introducing safety staff, marking milestones, etc;
  • Responding staff are trained in practical responses;
  • Staff making responses can access help and make reports quickly and easily;
  • Staff know how to make reports and are happy with the responses they get;
  • Workers feel safe enough to make reports;
  • Data is collected and used to improve policy and practice.

[all this stuff is from this pdf called ‘Good Practice Indicators Framework for Preventing and Responding to Workplace Sexual Harassment’ from Respect at Work.

So here we are. I’ve been at an event, had a moderately good time, dealing with the irritation and stress of making a report. And I’m going to make bloody sure no one else has to go through this again. I go through the DJ handbook (which the most excellent Yana developed in previous years), and I see some room for improvement, specifically in terms of safety stuff. So I write up some recommendations.

Here is a… probably third draft? It is just in what I call the ‘raw script’ form. From here it needs to be written and simplified, changed into pictures and photos, translated into at least Korean, Mandarin, and French, and then inserted into the relevant documents. To make this really work, it needs to be:

– In the official handbook in a ‘serious’ official form (that is still on-brand for Herrang);
– Made into a funny and accessible comic on a paper flyer to hang out in the DJ office, and in each of the four DJ booths;
– Made into a funny and accessible poster to be stuck up in the DJ office, in the DJ booths, in the staff lounge, the tech lounge, and music department offices (with extras for replacing them);
– Actually printed, then stuck up everywhere;
– Monitored for vandalism and graffiti (this tells what people are thinking about the issue and initiative) and replaced when it’s torn down or damaged.

All this, and it also needs:
– A script for managers to present it in meetings and revisit during the week;
– A script for DJs who are responding to harassment;
– A script for DJs who are intervening in bros’ behaviour.

And this is just one document that basically says ‘DON’T BE A FUCKING ARSEHOLE, ARSEHOLE.’
Anyhoo, here is the first draft.

Additions for DJ Handbook

Being a good colleague
DJs come from all around the world, and are all different ages, ethnicities, genders, sexual identities, and personalities. Hoorah! But this means we can occasionally miscommunicate or confuse each other. Here are some tips to make your work week extra smooth and fun.

Respect your colleagues. 

  • Assume every DJ is as capable as you are. That means you treat every DJ (even brand new ones!) as your equal. They will know things you don’t!
  • Don’t lecture or offer advice without first having enthusiastic permission (“Yes please!”) Had permission before? You need to ask every time.
  • They don’t need to tell you what song they’re playing now, what song they’re playing next, or what song they played last night. But if you’re a good colleague, they’d probably love to tell you!
  • Don’t like a DJ’s song choice? Keep it to yourself.
  • Love a DJ’s song choice? Tell them! Tell everyone!

Don’t twiddle someone else’s knobs.

  • Don’t adjust the mixing desk or sound gear unless you are DJing, or the current DJ has asked you to. Exceptions: the booth will catch on fire if you don’t.
  • Don’t tell another DJ what to play, or what to do with their set. They’re DJing, not you. Yes, even if they’re a brand new DJ. Step back.

Sex and the Herrang DJ.
Attracted to your colleague and want to take it further? Stop and think a minute.

  • They’re working, asleep, drunk, high, or injured: The answer is no. Nope. No way. Someone in this position cannot give you consent.
  • You’ve asked once, and they did not say “yes please!”: Back off. They’ll tell you if they’re interested.
  • You’ve had sex with someone once, and you’re keen for more: Use your words, ask respectfully, and if they don’t say “Yes please!” it’s time to back off. If they do say “Yes please”? Wonderful news – enjoy!
  • You want to ask someone about their sex life, relationships, body, sexual preferences: Not while we’re working, buddy. You might get to ask once, politely, and if they don’t want to answer, you stop! And don’t ask again.
  • No touchy! Don’t touch another DJ’s breasts, bottom, groin, genitals… without enthusiastic permission (“Yes please!”) And not while you’re working, please.
  • What about touching the rest of their body? If you have power in this situation (eg you’re a cisman, straight, white, an experienced DJ, on staff, older, and they’re not), you need to back off. If you’re equals and friends, maybe it’s ok? Remember that different cultures have different rules about touching other people, and always use your words if you’re not sure. It’s ok to say “Hey, I just patted your shoulder. Are you ok with that, or should I use my words next time?”
  • You’re a manager and you’re hot for a staff DJ or guest DJ: Think carefully about this. Let the person with less power (not you) make the first move. Check in with the Safety Boss Daphna to get clarification.
  • You’re a staff DJ or guest DJ and you’re hot for a DJ manager: Think carefully about this. Check in with the Safety Boss Daphna to get clarification. But if you make a move and they don’t say “Yes please!” say “No problem!” and back off.
  • Someone touched you/said something sexy/showed you sexy pictures or video/asked you about your sex life or sexuality, or did something that made you feel ‘urk! No! Unsafe!’: If you feel safe, say “Stop! I don’t like that”, holding up your hand like a stop sign. If you don’t feel safe to do that, leave the room straight away. Find or call Daphna and the Safety team straight away, even if you don’t think it’s important enough.
  • Someone said “Stop! I don’t like that!” to you, and held up their hand like a stop sign: Stop what you’re doing immediately! And you need to back up so that person can leave. Then you need to go to Daphne and the Safety Team and figure out what you did. If you’re not sure, they’ll help you figure it out! 

Be helpful.

  • Your colleague’s forgotten their record, the DJ phone, a bottle of water, a power cord, an adaptor: Offer to fetch it or find it. Team DJ: activate!
  • Finished your set (and your beers, dinner, and snacks)? Take all your junk with you. The only thing a DJ should leave in the booth is a bad smell.

———————————————–

You can see as you read through this that the beginnings of catch phrases are emerging: “Yes please!” is a good example. Here we’re trying to get people thinking about and practicing enthusiastic consent. So we practice saying ‘yes please!’ and ‘no thanks’ long before we get to the sex stuff. Hopefully. It’s important to practice these little scripts in non-stressful (safe) spaces, so when it comes to a stressful situation (300 dancers high on adrenaline staring up at you at 3am), you can say ‘no thanks’ and that DJ bro will FUCK OFF BACK TO THE DJ OFFICE and quit asking you what you’ll play next, and you can get on with being fucking awesome.

You should know that while I’m typing this up, I’m also assisting my male partner in making dinner (how could he not read the recipe? I don’t know. We will have a little fucking talk after this), booking a physio appointment for that goddamm sore hip, planning a balboa party, corresponding on this incident, asking a music friend to trust me with his CDs the way I trust him with mine, and trying to get it all done before I do my weights workout.

References:
This document ’Sexual harassment: practical resources and tools’ from Disrupting the System (a pdf https://championsofchangecoalition.org/wp-content/uploads/2021/05/Disrupting-the-System_Sexual-Harassment-Practical-resources-and-tools.pdf) gives a good overview of things to look for to see if your workplace is enabling sexual harassment and sexism. Much of it applies to assessing workplaces for racism as well.

This document ‘Everyday Respect: it starts with understanding’ from Champions of Change (a pdf https://championsofchangecoalition.org/wp-content/uploads/2022/08/Champions-of-Change-Consult-Australia-Everyday-Respect-Report.pdf) gives a good overview of understanding exclusionary behaviour in a workplace (including sexism and racism).

And the Champions of Change coalition also have this guide ‘Building confidence and trust in workplace responses to sexual harassment’ (pdf https://championsofchangecoalition.org/wp-content/uploads/2023/11/Building-confidence-and-trust-in-workplace-responses-to-sexual-harassment-1.pdf) which is very helpful.

This document ‘good practice indicators framework for preventing and responding to workplace sexual harassment’ from the Aus gov body Respect At Work is also useful (pdf https://www.respectatwork.gov.au/sites/default/files/2022-12/Attachment%20B%20-%20Good%20Practice%20Indicators%20Framework%20for%20Preventing%20and%20Responding%20to%20Workplace%20Sexual.pdf)

Why did I choose those songs for the competition?

Friends have asked questions about the music and competition from the weekend (set list for that is here), so here is some more info.

Michael Quisao asked:

Congrats on the accomplishment and for getting through it! DJing for comps is still very stressful for me and I admire the heck out of folks who do it.
If you don’t mind my asking, what was the comp format? What requirements did you have to account for with your selections?

Here’s my reply:

Here’s what the contestants had access to on the website. Plus they could email and ask questions/get support. I think that last point was important. Even if people didn’t end up emailing, hearing ‘just email Squish if you need anything’ was important for reassuring them.

We had done another version of the m&m at the previous dance (which was in July), and that was a great chance to test the format, and generally start people feeling ok about competing. Good practice for me too!

There were two comps:
1. mix and match (everyone welcome)
– heats: 3 allskate songs of gradually increasing tempos
– finals: 1 allskate warm up song, 1 ‘shine’ song for each couple, where they get to dance to the first 1.30mins of a song ; final allskate

2. strictly lindy (everyone welcome, no aerials)
– heats (which we didn’t do in the end)
– finals: 1allskate warm up song, then jam-style with everyone getting 2 shines (of two phrases) each. We used 2 songs, fading out the first one after the last couple had their shine. The second song started with shines, then ended with an all-skate. I was using that fun version of Flying Home, where that distinctive riff cuts in at the ‘allskate’ part.

I can’t remember if people paid to enter or not.
Prizes were medallions.
Judges were local teachers + guest teachers for the weekend.
I don’t know what the judging criteria were (beyond what’s on the site) or how they decided winners.

Criteria for my song choices:
I know the organisers well, so we were on the same page RE musical styles before we started. We had some chats on messenger to sort out little details (and for them to reassure me about my nerves 😃 ).

I went with:
– All ‘old school’ recordings. ie nothing after 1950 (except that one Johnny Hodges song, which was 1951), unless it was for a warm up. I wanted to have all the songs have the same fidelity, as it’s never fair if someone gets a hifi recording that naturally pumps energy into the room. Organisers didn’t mind whether it was a mix or all of one.

– All big band, rather than a mix of small and big. Again, I wanted a consistency of sound and style for every couple. And because I’ve been talking to Heidi Wijk, my DJing influencer, who keeps reminding me that big bands bring big emotions. We were also in a big ballroom, so it felt right.

– All with that New York/Kansas/LA sound, rather than a Nola revival vibe from the 30s. So no Bechet. Again, I wanted to have a consistent ‘style’ for all the couples. I was a bit torn on this one, because what about people like Eddie Condon, my current passion? But I got over it, because BASIE and ELLINGTON and HAMP and WEBB.

– I also avoided the later early jump blues/rnb sound of bands like Buddy Johnson, because I’m personally on a kick to reduce how much I DJ them. I’ve noticed that when I play that stuff, the dancers end up emphasising the second beat really heavily, so when you look out over the floor, they’re bobbing up and down, instead of having a more even bounce, or emphasising any old beat. This is a personal thing, but in Sydney, where rock and roll really dominates all dancing and has squished lindy hop almost to death, I feel it’s important to keep that lindy hop ‘four on the floor’ vibe whenever I can. You’ll notice, though, that I did play Solid As a Rock, which breaks that rule. That was in a heat for the m&m, and I deliberately chose a song that people knew, so they’d feel more comfortable and relax. It’s Basie in 1950, so it’s right on the edge, though.

– Phrasing and so on. This is where I got nervous. I couldn’t find a good enough and long enough song that allowed 6 couples to have 2 shines of 2 phrases each. We’d decided not to use the band for the comp (which would be a simple solution) because we had a lot of plates in the air, and tbh, I know I couldn’t manage liaising with the band on music in addition to all the other things I’ve had on this week.

So we knew we had to use two songs. DJ bud Trev Hutchison suggested just fading out the first song, which was something I’d considered. Heidi had also suggested it. So I did it. I specifically chose a song everyone knows (though, considering this is Sydney, not everyone does), so, again, people could feel more confident and comfortable.
I had the next song in mind, a Barnet recording of Flying Home, which is one of my total go-to songs when I’m DJing big events and want to pump everyone up. It’s good because everyone knows Flying Home. But it’s better because it’s a less well known recording, so it feels fresher. For music nerds, there’s a sax solo in the middle (Barnet himself?) that is very unlike Lester Young’s famous one, but is fucking GREAT. I doubt the competitors noticed details like that in the heat of it, but the audience might.

Which brings me to my final point. I’ve never been a fan of competitions, until fairly recently. I know that a lot of people find them utterly tedious at social dances. And I know that one thing a comp should do (according to Peter Loggins 😃 ) is entertain the crowd. A comp should be about an organiser being able to sell tickets to people who are going to watch a comp. Because there are only a handful paying to be in the comp.
So the most important part of DJing, for me, was finding songs that are fun and good to listen to, and make you feel like dancing. Doing that first m&m a few months ago, I realised that DJing a comp is a bit like working a wave in a social set: you start calmer, but energised, and then you work up to a climax with higher energy and higher tempos. So I tried to do that again. This makes for a more comfortable listening experience, as I’m making smooth transitions between styles, speeds, and energy types.

I think this perhaps the best argument for using a band in a comp: it’s good entertainment for the audience, who if nothing else can simply sit/stand and watch/listen to the band.

As an addendum, over the years I’ve DJed little things like solo charleston comps, and I’ve run other little comps, but used bands because I cbf DJing when I’m running something. One of the best ones was in a smaller, cosier space (but still big), where we did a basic ‘strictly lindy’ style comp, open to couple registrations, but we also offered to help match people up with partners if they just wanted a go. The band played great music at not-blistering-fast tempos, and it was all over fairly quickly. We had real prizes from community businesses (who were there to watch). I can’t remember how we judged, but I really want to run a comp where we have a famous (but not necessarily a famous dancer) judge.

How to be a professional lindy hop teacher. How?

A famous international teacher wrote this in a public post on facebook today.

Hey y’all, real talk. I have encountered multiple people this week who have never taken classes from me, are not signed up to take classes from me, yet have told me they have seen my class recap videos and been practicing from them. The purpose of my recap videos is to help the people who actually have bothered to become my students and who have shown up to learn from me. Believe it or not, this is my livelihood, I make a living from teaching dance. I sell instructional videos from my website. Undermining that is an incredibly shitty thing to do. The same way I would hope you wouldn’t buy a friend’s band’s CD and then just turn around and burn copies for everyone you know (and would hopefully encourage them to actually support the artist and go buy their own copy), I would hope you would encourage folks to actually come take a class from someone who has built a career doing a thing. The easy option is I just don’t do recap videos anymore (shocking concept, but for much of my dance career, video recaps just weren’t a thing). But I actually care about students’ improvement and would love to provide that as a resource because I think it is helpful (as many folks also seem to), so the option I’d rather pursue is just be respectful of artists. Thanks.

This post was shared by a mutual friend. This was my comment:

I don’t buy this argument at all.
Recap videos are a brilliant way to market a teacher’s skills. They get people gigs, it gets people into workshops at events.

Recap videos often circulate between people who don’t have the money or opportunity to go to big workshops, and they’re an ongoing resource for a local scene. It’s also super common for someone to take a recap video back from a weekend to their home town, and then work on the material with their friends and dance partners (who may not have attended the workshop!) This is how dance knowledge permeates and spreads. It’s also a good strategy for people with low incomes to access knowledge.
To be honest, I have zero problems with people of colour, women, other marginalised folk doing this sort of ‘textual poaching’ from a white man 😃 😃 😃

This is not the same as people filming you while you’re teaching a class. That’s fucked up and not ok.
If you’re not ok with the way video footage circulates in the community, don’t let people film your recaps. Boom.
If you want to capitalise on the fact that your fanbase is sharing videos of you, learning from you, emulating you, get onto it! That is some powerful audience-engagement!
Things you can do:

  • Follow up on that conversation with that fan
    (which, tbh, is a hugely flattering thing for them to do), by saying something like “Oh, that’s so good to hear! We should organise a zoom session so you can ask questions as you work through things! I have pretty reasonable rates, and we can make it work for small groups.” This is effective because this fan is clearly ok with working from a screen (usually a tiny phone screen!), and a zoom session would be a step up! It’s not often that an audience makes their preferred mode of engagement so clear!
  • Regard that conversation as a fan being brave enough to approach their hero
    and respond with positive enthusiasm. Ask them questions about their dancing, ask them what they liked about the video, and what they’d like to do next. That fan will remember that conversation, take it home, and tell it to zillions of people. That sort of interaction gives teachers a rep as ‘a nice person’ and that rep convinces local organisers to hire teachers. You don’t have to put on a fake cheery persona; just respond like a decent human being to someone who’s telling you (in so many ways) that they think you are amazing.
  • Rethink the way you structure your recaps
    to take advantage of this free circulation and marketing. Add a little intro with details of how to reach you. Limit the content in the recap. Have students dance the recap material instead.
  • Don’t do in-class recaps at all
    but release them yourself from your own website (or a third party site), where you say to the group: “Give me your email addresses, and you can have access to the recap videos on my website” and then you can garner their email addresses for your marketing!
  • Be very clear in your T&C with organisers about recaps and filming them.
    I personally say to teachers that they are not obliged to do recaps, filmed or otherwise, and I make it very clear to all registrants that teachers may not offer a chance for them to film recaps (ie their registration fee does not cover the chance to film a recap).

The more I thought about this, the angrier I got.

In the replies to his post, where people offer suggestions for monetising or controlling the circulation of this footage, he says “I’m old school. I teach dance classes. Not trying to be a youtube/insta/whatever power user” and then another big name teacher chimes in with “this is great but it’s a lot of – more – work” and this made me furious.

Most of the people who put on events that host these sorts of teachers do it for free. They work very hard to give these teachers work and provide workshops for their local scene. There’s very little money to be made (most people hope to break even, or subsidise with other stuff). It _is_ a lot of work. And they do this _in addition_ to their day jobs, caring for families… and often, teaching weekly dance classes.

To hear a high profile teacher denigrate this type of work makes me VERY ANGRY. And yes, it is lots of work to do this sort of management and promotion. HAVE THEY ONLY JUST REALISED THIS?!

I hear this bullshit from white man musicians all the time. As though being ‘a musician’ means that you just ‘do art’ and the audiences magically come to hear you ‘do art’. NO BITCH, THAT IS NOT HOW IT WORKS. Being a working artist means you WORK. You work on your craft, but sorry, white man, that means doing promotion, profile management, networking, all that distasteful plebean stuff. You also put work into being good at working with others (sound crew, venue managers, promoters, bar staff), you develop a sense of brand or how you want to be promoted, you develop actual promotional material (a bio, some photos, and – god forbid! – a website).

Argh this makes me so, so angry.

Anyway. This is why over the years as an organiser, and as someone who’s also been the ‘talent’, I’ve realised that the ‘talent’ is interchangeable, but the people on the ground who run events, who work the door, set up rooms, and clean up after parties, are the really irreplaceable people.

Don’t cringe when you hear the word marketing.

I know we all cringe when we hear the word ‘marketing’, particularly ’email marketing’ in lindy hop talk. But if we think of things like ‘audience segmentation’ and ‘tags’ for organising our huge list of contacts, then it’s less horrible. A lot of us work with about 2-3000 email contacts after a couple of years, if we run a smallish school. Less if we’re doing something more boutique, like an event (there we might work with 200-300 for a small local event). More if we’re lucky (diligent).

But not all those contacts want to hear about the 10% discount for returning students signing up for level 1 classes. And not all of them need to know that workshop registrants for Special Exchange should enter by the side door at the venue. This is why we use special email management tools like Mailchimp. They allow us to divide our email contacts into specific segments (or markets, or audiences).

It’s funny that there’s still this reluctance to think or talk about bringing people into lindy hop classes as ‘marketing’. We may have 100% good vibes, offering free classes to the local community youth. But we still need to get those yoofs into the class room somehow. And we need to keep in contact with them somehow. So good marketing is part of that, even for nonprofits and charities. And it’s even more important when you develop a list of contacts or benefactors for your charity, start doing tag-on services like health checks for adults who drop of kids.
I do want to note that we all know that the best way to keep a network of people or customers, is to use face to face, in person contact. An email is powerful in some situations. But it’s never as good as stopping to see if Mrs X has the time and date for the next potluck, and asking her, then and there, to commit to bringing her special meatballs.

As a dance organisation or business, we need to combine all these ways of communicating. A website. An email list. Speaking to people in person. A paper flyer. The tools we choose will shape our community: if we’re all digital, we’ll lose Uncle Z who doesn’t own a computer. If use all face to face, Mz G from out of town won’t know that the next party is on Saturday. So we need to make sensible choices about how we’ll speak to our audiences.

I also think that it’s ok to charge money and make a profit from your dance business. Most of the unpaid work (and paid!) in lindy hop is done by women. And I’m always a bit suspicious when I hear people argue (even implicitly) that those workers shouldn’t be paid/businesses shouldn’t make a profit/earn money. Because you’re essentially arguing that women shouldn’t be paid for their work in lindy hop. Only DJs or judges or teachers should be paid. All roles dominated by white men…

We can’t do equitable stuff if we don’t have cash flow. That’s the sad fact of patriarchal capitalism.

What of issues of race, ethnicity, and cultural appropriation? Is it ok for people who aren’t Black to make money from Black art?
That’s a tricky one. My first response would be ‘Be sure of your values. If you don’t feel it’s ok to make money this way, don’t start a business that makes money from it.’

I wouldn’t say ‘do the work for free’, because doing the work for free could undercut Black businesses and workers who _do_ charge for their labour. As an example, you may not charge for your DJing, white bro, because you don’t want to benefit from Black art. But if that means you’re then hired before a Black woman who _does_ charge, because you’re free, then you’re fucking over Black artists and workers. A better option might be to accept pay, but then to donate that pay to a Black arts or community organisation (this is an option I like, as a white DJ and worker – I often donate any pay to a good cause, or ask the person I’m working for to donate to a cause like a women’s refuge or Child Literacy fund).

Be mindful of how you enter into economic and cultural relationships. Understand where your power and privilege lies. As a middle class white woman, I don’t need that $20 DJ pay. But a Black teenager might. So instead of encouraging unpaid labour, I might opt out of the labour system (ie not DJ), or I might take that money and then send it on to someone who _does_ need it. That might be via charities, but it could also be via spending the money on CDs for a swing club’s library, or donating the money to a contest prize.

Digital business tools for dancers: Sam’s hack.

Topic: useful admin tools for dance businesses

[NB not tools for social media marketing or graphic design. Just basic business tools]

Last year I did some research into the various tools a dance business uses, and discovered some useful things. Note, I am based in Australia, so some of our laws RE storing personal data aren’t shared by other countries.

If you’re running a business that teaches dance and runs parties and workshops, you need a few digital tools:

– a website
– an email tool
– a way to take payment digitally
– a way to organise registrations
– You’ll also need some sort of accounting software too, but your local tax laws and accountant’s preferences will help you decide what you’ll use.

We’re all usually bound by pretty tight budgets, so it’s fair to say that we want the best we can get, for the least amount of money. And we all know that the cheapest isn’t always the best.
But we also know that not all of us have the technical skills or experience running a dance business (not to mention time) to learnt to use a bunch of new computer things.

Anyway, this is what I found. It’s not an exhaustive list, and it’s pretty much just for me here in Australia.

Let’s assume we have two users.
User 1: New to running a local dance business, lots of good _dance_ and teaching skills, very little experience marketing, handling income and expenses, no real experience dealing with computer software, etc. Limited budget, time-poor. So, a regular dancer.

User 2: Experience running a dance business, experience with a range of software tools, dance and teaching skills. Time-poor, small budget. Wants to upgrade from older tools, reduce admin hassle, and streamline the process. So, the other type of regular dancer :D

From what I’ve seen, there are a couple of ways to get all the tools you need:
1. An all-in-one tool that handles email lists, digital sales (both online, or via a phone in person at a dance), a nice looking website (with the analytics you need)

2. A host of individual tools (eg a sales tool, an email tool, a website tool (whether it’s one you build yourself, or one out of the box)

The first option can be (and usually is) more expensive. There are cheapy options out there, but most of them don’t do all the things a small dance business really needs. Sometimes the more expensive complete packages are a bit limited (eg the email option only lets you have 500 addresses on your list; the website sales integration only works with a particular bank or shop front app).

But the first option is easier because:
– you don’t have to spend lots of time learning to use a lot of different tools.
– you have one account that you log into, from which you can add other users/admin accounts
– the integration of all the tools means you can see when user X buys a product, cross reference it with how often they open emails from you, and track their progress through your site. To my mind, this is the BEST thing. But it’s not so useful if you’re not at the point where you need or can make use of this data.
Downside of this option: price. It can seem super exy for a small business that doesn’t have any seed money.

By far the best of these options is Squarespace. It’s not the cheapest, in fact it’s quite expensive, but it saves you a lot of things:
– security is better because you don’t have a heap of random tools with different log ins that you share with everyone in your team;
– security can be weaker, because you only have that one point of entry to all these essential tools. Good thing is that squarespace is pretty secure.
– the website templates are really really nice, and look really professional. This is essential for a business that needs customers to trust it’s online shop.
– the website design can be changed via the code directly, or using the design tools in the main dashboard. You can create a page quickly, and move images and blocks of text around quickly.
– the shop front tool is beautifully integrated from the front end (the customer’s point of view). It looks slick and professional, which is good for developing trust.
– you can add approximately one billion trillion ‘extensions’ to the basic website. ie you can integrate a bunch of other tools, from accounting software, to email marketing, store fronts, your social media accounts, and printing. Yes, you can create your own tshirts and sell them through your site without having to handle printing or inventory.
– it will help you through buying a domain, which is often another sticking point for new businesses.

The downside of squarespace:
– it’s expensive
– learning to use the website building tools can be tricky (I found it challenging, and I have a lot of experience building sites from code to using builders)

The second option (lots of different tools) is often the cheapest option. But it’s ‘messy’. If you go this route, these are the tools I’d recommend:

– Square for sales. It’s secure, it has good support (ie people to help you), you can use it with your phone (so you don’t need to buy any sales hardware). It has a simple online shopfront (very basic, but serviceable, and not too ugly), and it’s the cheapest. Cheaper than paypal or Trybooking. And more flexible.
It is ‘basic’, but that’s it’s appeal: it’s not too hard to learn to use. But don’t expect too many bells and whistles.
You can take your phone to class, and then when people arrive and want to pay, you can do it all right there with just your phone. No cash, no extra hardware. Game changer in a covid world.
Equity: many of us offer free or discounted tickets for students, low income, etc. I haven’t checked it, but I’m certain Square would offer a ‘reduced’ or ‘comp’ sales option for your items.
– Does it handle your inventory (eg how many items you have left to sell, etc)? I assume so, but I’m not sure.
– Does it handle registrations (which is another way of talking about inventory)? I haven’t tested this.
I haven’t used a separate registration tool for years, as most of the modern online sales tools handle that as a basic feature. As dance event organisers, we really want to know how many people are coming, how many tickets we have left, and then we want to know info about each sale (lead/follow, etc). Not very complex stuff, really.

– Website.
I’d go with squarespace. I’ve used a range of website building tools, from blogging tools (eg wordpress), as well as building my own from scratch (and hosting on my own server at home), but I think that for the time and energy, squarespace gives you something beautiful that’s quick and easy to administer. And because you can create multiple accounts for the one site, you don’t get that ‘webmaster bottleneck’ that has plagued the dance world. It also handles all that domain purchasing stuff, which is SO important.
There are cheaper options (eg Square’s simple website option), but Squarespace also has some nice analytics in the basic package, so you can see which page is getting the most traffic, etc.

– Email. You must have a proper email tool (you can’t just create a list in your apple Mail or Outlook Express; that way lies horrific privacy and security dramas). Email and website are the two most important things you must have as a small business. So people can find you, and then you can reach out to them directly.

Mailchimp is still the big email player. It’s recently gotten more expensive (ie your basic account gives you a smaller number of email addresses in your basic list), but it has wonderful features. You can see who’s opening your emails, and which links are getting clicked in your analytics. The template building tool is lovely, and the emails come out looking really slick. It has some lovely automated features (eg a series of automated emails to help customers; a series of automated steps that create lists of people who open emails quickly for you).
But if you’re not doing any of this email marketing stuff, it’s probably overkill for you. And it’s expensive once you get past X number of email addresses.

Squarespace does have an email option, but it’s limited in terms of analytics. And it gets expensive when you add heaps of email addresses. And you WANT to have a zillion people on your email list. That’s the gold.

Personally, I go with Mailchimp, as I have had an account for years, and it’s been grandfathered in. And because I’m super interested in learning about email marketing. ie more than just spamming your audience with ‘buy! buy!’ emails. I’m interested in sending the right message to the right audience. eg sending links to the new beginner course rego page to the people who registered in the last beginner course of 2022.

The revivalist narrative will not die.

I keep coming across white organisations telling a ‘history’ of lindy hop that gives ‘the revival’ pride of place. ie white people claiming the modern lindy hop world as their own altruistic work.
So the term ‘revival’ is problematic because it implies that lindy hop was dead (replaced by rock and roll and/or bebop) before white people came along and brought it back to life. In this narrative, white people are heroes for saving ‘this wonderful dance’ and bringing it back to life.

Black people are totally absent from this story, except as venerable elders who teach eager white people. The white people are also credited with bringing these elders ‘out of retirement’ and back to the dance floor.
It’s all very problematic.

1. Lindy hop wasn’t dead. There’s a whole family of Black social partner dances that are thriving (Tena Morales’ event the International Swing Dance Championships showcases them every year, but white people don’t go to that and aren’t involved, so it must not exist).

2. Because it wasn’t dead, it didn’t need reviving. Declaring lindy hop ‘terra nullius’ (ie no people living in this territory) was white people giving themselves permission to take lindy hop. So the white people who ‘went looking’ for Black elders were pretty much just out on a bit of a colonial expedition. Just like Captain Cook expanding the British Empire, ‘discovering’ a huge big southern continent (‘Australia’).

3. Those Black elders, like Frankie Manning and Norma Miller and so on were still dancing, but in their families and homes and community spaces. Black spaces, to which white people did not have access. The story told most often about Frankie Manning, that his working in the post office was somehow less important or lower status than his dance career is classist and racist. The US Postal Service has a long history as an important employer and union locus for Black communities. It was good, solid work. Norma, of course, was running a dance business (managing troupes), Mama Lou Parkes was still dancing professionally… and so on.

4. The Black dancers who were involved in lindy hop in the 1980s tend to disappear in these revivalist narratives. Angela Andrew and other Black women have lots to say about the number of Black dancers out there lindy hopping in the 1980s, but they somehow disappear when white people tell the stories.

5. The white ‘ownership’ (appropriation) of Black lindy hop in that 1980s period is not only about selling places in classes and workshops (and thereby ‘creating community’ via economic relationships), but also about the exploitation of Black dancers working for white troupe managers (we won’t go into some of the more troubling accounts from that period).

RE the USPS:
I came across references to the importance of the postal service in Hidden Figures and the way it provided a pathway to the space program for Black women (SUCH a good book).

There’s also Philip F. Rubio’s book ‘There’s Always Work at the Post Office: African American Postal Workers and the Fight for Jobs, Justice, and Equality’ (which I haven’t read, but have read _about_.
This all makes the US govt’s cuts to the USPS a matter of institutional racism and white supremacy, rather than a push for smaller government generally (though I’d argue the two are the same thing).

The more I learn about the USPS as a site for unionising, civil rights activism and Black community empowerment, the more troubled I am by white histories of lindy hop that devalue the USPS in Manning’s life. If the civil rights elements of this workplace are ignored, then white ‘historians’ can continue with their bullshit about ‘Frankie never talked about racism in lindy hop, so it didn’t happen’. I’d say that Frankie, as with any other Black worker in America then and now, was very much aware of racism in the entertainment industry and in America generally, and was very careful about what he said to white people about it, and when.

As with the workers who continue to go back to places like Herrang, despite unsafe or inequitable working environments, when you don’t have the financial and personal safety of white privilege, you have fewer choices about the work you can do. And teaching middle class white kids to lindy hop might have suited Manning.

A practical covid management plan that is socially responsible

I’m currently working on a covid management plan for a dance school. I’m quite enjoying the process.
Here’s the process:

–The Plan–

Restating the org’s values

  • Which helped me understand how and why the org would develop a covid policy, what issues to focus on, and how to implement it,
  • Which ensured we were all on the same page.

Stating the covid plan philosophy

  • In this context, a philosophy is theoretical or ideological model for addressing concrete issues,
  • Which is basically applying the org’s abstract values to a concrete issue (covid),
  • Phrasing the philosophy as a list of clear applications of values to a specific issue (covid)
  • This could be a list of a hundred items, or a list of two.

Developing two goals for the plan

  • These are deliberately limited in scope (ie this isn’t a govt department managing the health of a whole city or state, it’s a small dance school),
  • They are very focussed and practical.

Putting all this into practical actions

  • There are four ‘actions’ which cover four general areas of covid management,
  • These actions can be phrased as ‘guidelines’ (ie covid rules) for the org, but they can also guide procedures.
  • They deliberately limit the scope of the plan to keep it very local and very practical.

So that’s the whole Covid management plan.
From here, I use the plan to develop:

  • Guidelines (or rules)
  • Procedures (eg if a rule is ‘you must provide proof of vaccination’, who does this checking, where do they check, what do they do if someone doesn’t have proof, what constitutes proof, etc etc)
  • Social media strategy to communicate all this, and also to provide information about covid that will encourage people to participate
  • Website materials (eg a public statement of the guidelines)
  • A handbook that contains all the procedures, contact info, covid facts, etc.

–Developing the plan–

At this point I have a first draft, and it’s been to the org’s boss for comment and approval to go ahead and develop it.
After some tweaking, I’ll send it off to the rest of the org (teachers and staff) to get their feedback, impressions, comments, suggestions, etc.
I’ll also do a model for public comment.

This Plan development process, and the plan itself, are guided by:

A key part of this process is an ethos of community strength, and collectivism. My experiences working on sexual harassment in dance has made it clear that top-down solutions are a) not effective, b) burn out the people doing the work, c) maintain existing power structures that _enable_ injustices like sexual harassment. As I learnt working on Melbourne Lindy Exchange (MLX) for years, you need to develop work practices that allow any one person to drop out or take a break at any time. Which is, of course, what flexible, healthy workplaces are all about.

–A final form?–

A key part of this plan is to be agile. It must be able to change and respond to social changes. Covid will change. The community changes.
An Important thing I learnt from working on sexual harassment stuff, is that we can’t just develop a code and leave it at that. That doesn’t work. We need to update it, to change and develop our approach, as we learn more, and as our communities change.
So putting this plan together, I’m assuming that it will need to be changed and updated regularly; I can’t just post it on the website and forget about it. There’ll be feedback from staff about the processes, there’ll be changes in covid, we’ll see things like the development of new vaccines and healthcare strategies.
This means that the Plan itself, and where it lives needs to mutable.
This is a very exciting idea. It’s a lot like lindy hop itself: you have basic structural elements, but it is, fundamentally, about innovation, improvisation, and responding to the needs of its users.

–Why am I doing all this work?–

I have a long history of writing and researching and lecturing, but I am rubbish at presenting my plans and projects in ways that make it easy for the audience to take my work and do their own projects with it.
So I’m deliberately learning how to:

  • Develop a plan
  • Present a plan to stakeholders who have different types of engagement
  • do good community/group consultation and engagement.

I’m also really interested in how social media management can be employed in social justice work, so I’m quite keen on using things like instagram, facebook, etc etc in new and interesting ways. Which, bizarrely (unsurprisingly?) circles back to my doctoral research and academic research, which was all about how small communities use media in unique ways.

–What have I learnt so far?–

One of the most exciting things I’ve learnt so far, is that if a project like this is equitable in design, it actually fights racism, misogyny, homophobia, etc. I think one of the most exciting things about the Camp Jitterbug covid plan, is that it came from the experiences of people of colour, people of a range of genders, people with lived experience doing activist community labour. It’s proof that anti-racist work is good for all of us.

Social media strategies and chillaxing the sales energy

Reading through a few different style guides by different brands, I came across the Mailchimp style guide.

One of the most interesting bits is the discussion of what they post on which social media channel:

Mailchimp has a presence on most major social media platforms. Here are our most active accounts and what we usually post on each:

Twitter: Product news, brand marketing, events, media mentions, evergreen content, “we’re hiring!” posts

Facebook: Product news, brand marketing, events, media mentions, evergreen content, “we’re hiring!” posts

LinkedIn: Product news, recruiting content, media mentions, evergreen content

Instagram: Design outtakes, cool office visitors, life at Mailchimp, cool stuff we made

This caught my eye for the way each channel has a specific job, and the brand has a specific type of content on each channel. So Linkedin mailchimp is all serious business time, and instagram mailchimp is fun and visual. Comparing facebook and instagram is especially interesting. Instagram reads as a ‘cool’ channel for mailchimp, whereas facebook is more serious. The biggest difference between the two is the way facebook works as an avenue for sales (product news), and instagram does _not_ do sales (it’s essentially about brand identity).

This caught my eye because I’ve been thinking about the way we need to develop an audience before we start to sell them things. Or rather, we create a relationship with people, and when they’re ready, they go looking for our products. This is a more long term strategy, but it’s also a less didactic, less aggressive relationship. Particularly in the dance world, where brands are often dance schools speaking to their students. We don’t see a whole lot of different brands using social media in a cohesive way in the dance world. There’re usually just bands, dance schools, events, teachers, apparel and footware brands, and perhaps DJs. There a couple of social enterprise brands (largely based on antiracism goals), and a couple of other odds and ends. But the discourse is largely dominated by pedagogy. Which brings with it a very… top down power dynamic and mode of address.

There’s also a degree of panic or anxiety about ‘time running out’ from the brand itself, as they fight to improve numbers for class enrolments or event registrations. Both have fixed due dates, and both tend to work with the assumption that more is better. I suspect this impetus is largely the result of a bigger narrative in the dance world: that we must ‘grow’ the scene. ‘Share’ the dance. It’s a powerful ideology, particularly when it’s coopted by businesses selling a product that can be attached to this discourse (classes in particular). And it of course brings a worrying blend of cultural appropriation, capitalism, and colonialism.

So if we are developing a brand or public profile for a business or entity (a dance school, a social enterprise, a band), how can we use social media to be economically sustainable _and_ socially sustainable? In other words, how can we not be pushing salesperson jerks when we speak to people via our social media.

I think that it’s most useful to remember a few key rules:
Build the audience before you start to sell.
There will be a lead time from when you start posting to when you should expect people to come looking to buy what you’re selling. So don’t try to sell your product right up front.
This holds true for brands that are doing things like anti-racist activism work as well. Speak to your audience, to your community before you start selling or asking for donations.

Devote an entire channel to the ‘other stuff’.
Offer stuff that you enjoy about dance, or that is central to your dance community (or community of people who also dance), and then create clear pathways to your product from there. Don’t push people to buy; let them come looking when they’re ready.

Don’t panic sell.
There’s a tendency in dance event social media in particular to suddenly ramp up the number of posts, and the urgency of the tone, the closer we get to the event date. Particularly if there’s a perceived ‘lack’ of sales. Guilt-selling is not a successful strategy.
Again, this brings us back to the idea that we devote our attention to nurturing the broader profile of the brand, rather than just focussing on sales.

And of course, this all brings us back to the point of the mailchimp style guide: plan ahead.

  • Plan your social media strategies well in advance.
  • Think carefully about your ‘brand identity’.
  • Make clear decisions about what role each social media channel plays in your overall strategy.
  • Let your content do its job; don’t force every post to sell sell sell.

All this will make your social media work much less stressful, and make engaging with your channels a lot more enjoyable for your audiences.

And if you are working with a social enterprise brand, then you’ll find your social media strategies fit more comfortably with your ethics and values. In particular, you’ll see your relationship with the people in your local community not as a series of chances to raise money or recruit volunteers, but as a network of relationships that build and sustain a community.

Promoting your dance or jazz music business online

Here are some things I’ve learnt about promoting dance or music related businesses online. I’m not a marketing specialist, but I am a media studies specialist who’s been promoting dance events online for about 15 years now.

You need a website.

You need an email newsletter.

Why?

  • With both of these media, you are the producer broadcasting a message to your readers.
  • Audiences tend to regard these as authoritative sources, unfiltered by social opinion.
  • If a social media platform collapses or moves out of vogue, your data won’t disappear with it.

They don’t need to be fancy. In fact, the simpler the better. A single page website with clear headers and a simple structure is best. A newsletter can be sent out maybe once a month. So long as it’s sent out _consistently_, at the same time each week or month, it’s all good.

What about social media?
Important, but in a different way. Think of your behaviour on social media as your brand (which is the public version of you and your business) interacting with lots of real people and other brands out in public. It’s a way for you to develop personal and professional networks in your community or industry. And social media get used a lot, by a lot of different types of people, of all ages and demographics. Perhaps the best thing about social media, for marketing and advertising, is that it allows you to know who’s seeing your ad, when, and where. Something that was harder to judge before social media. Before social media, a brand used social media to ‘broadcast’ a message. With social media, a brand can interact with audiences in a much more complex way.

Websites are important.
Of the two, the website is most important. If you do a tiny bit of audience research (eg we used a very simple survey to routinely ask all our dance class attendees how they found us), you can see which media are most important. For our dance classes, a ‘google search’ accounted for 90% of our attendance. Even if they saw a post on facebook first, they still used a search engine to actually get them to class (and make the sale).

This is where we talk about SEO. Search Engine Optimisation. It’s not magic, it just means ‘make it easy for search engines like google to find your website’. We know a lot of things about google. We know that when it indexes your website, it pays attention to the words you use. ie it ‘reads’ your code. And google tells you how to make it easier for their search engine to find your site.

What should your website include?

  • Your name. The name you want people to use when they announce you over a microphone or list you on a program.
  • Your contact details. A phone number, and an email address. Right at the top. And in the footer too. Make it really easy for busy bookers, festival programmers, and prospective clients to find you. If someone’s prepared to pick up the phone to talk to you, they want information quickly, and they’re close to making a decision.
  • Some useful key words. What do you do? Dance teacher? Then you need ‘dance teacher’ right at the top of your page. Are you a lindy hopper? A jazz musician? Do you run weekly balboa classes? Then say so, right there in text on the page. Make it easy for google to find you when your audience does a google search.

Pictures?
Most importantly, don’t hide information away in images. Search engines like google can’t ‘find’ your information if it’s hidden in an image. All google knows about your lovely instagram graphic is that it’s a .jpg file, 1080px x 1080px, created on 2 January 2022. Even more importantly, people who use screen readers can’t find your information if it’s locked inside an image.

Do use photos on your website or newsletter, because they look nice, and it’s easier to sell a product if people know what it looks like.

Don’t hide information in an image.
Each image should have a ‘title’ tag, and ‘alternative’ text (‘alt’ text) to that tag. If you’re writing your own website code, that’s easy to do. You just add alt=”the information from your image” to the image element. Most website building tools (like squarespace) and newsletter tools (like mailchimp) offer you the option to add alt text as well. Yay!

As an example, this little graphic is very effective for instagram. It has all the information we need – there’s a party, when and where it’s on, and bring cake!

But without alt text, all your web browser knows is that this is an image, 812px x 812px, called ‘Screen-Shot-2022-04-06-at-2.30.41-pm.png’. No one will come to your party.
If you add alt text like “party time! Monday 3pm, 11 Streetname St, Bring cake!”, then a google search will be able to find the information and serve it up as a result in a google search.

What about a newsletter?
Don’t underestimate the value of a newsletter. People actively choose to sign up for your newsletter, which is a way of signalling to you ‘I am interested enough in you and your product to give you access to my inbox’.

Newsletters give you lots of useful information about your subscribers as well. How many people click on links? Or open the email at all? How many unsubscribe? How many ‘bounce’? All these analytics can help you improve your newsletter: which subject lines convinced people to open the email? Which calls to action in your newsletter got a response?

If you use a newsletter service like mailchimp (and you really should. For privacy, security, efficacy, and ease), you often have the option of displaying an archive of your past emails. Each of these past emails is another tool for improving your SEO: another hundred or thousand times a search engine will read your name on the internet and add that page to its index.

Most of all, a newsletter lets you speak directly to a group of people who are even just a little bit interested in you and what you do. Gold!

Take this seriously
If you’re going to stand up on stage and play, or run a class for people to learn to dance, you have to let people know. Even if your business runs mostly via word of mouth, having a solid website can work just like a nice business card. Something that means a lot more in a world where most people have a smartphone in their pocket (or hand!)

If you need a hand with this stuff, drop me a line I can give you some tips. For a very reasonable rate :D