Trans Day of Visibility in JAZZ

Yo, tomorrow (31st March) is Trans Day of Visibility.

Considering the far-right’s desperate attempts to kill anyone who isn’t beige, it’s probably important to use your channels and classes to remind people that jazz music and dance, Harlem, and the Harlem Renaissance were (and are) queer as fuck.

Performers and musicians like Gladys Bentley made no secret of being queer and trans.
The Hamilton Lodge Ball was HUGE (we’re talking 7000 people of all stripes attending in 1932 alone) and showcased the early days of ballrooming/drag balls.

Trans activists (especially trans women of colour!) have been at the heart of queer activism since FOREVER (Stonewall was kicked off by a queer trans woman of colour!).
And if you can’t name half a dozen jazz musicians who were gay, you’re not paying attention.

Some resources:

Another post about this:
5 Ways to Be a Totally Ok-By-The-Gays Dance Teacher

1929 Studios’ post about this: https://www.instagram.com/p/CqbkPGuvdn4/

How to be a professional lindy hop teacher. How?

A famous international teacher wrote this in a public post on facebook today.

Hey y’all, real talk. I have encountered multiple people this week who have never taken classes from me, are not signed up to take classes from me, yet have told me they have seen my class recap videos and been practicing from them. The purpose of my recap videos is to help the people who actually have bothered to become my students and who have shown up to learn from me. Believe it or not, this is my livelihood, I make a living from teaching dance. I sell instructional videos from my website. Undermining that is an incredibly shitty thing to do. The same way I would hope you wouldn’t buy a friend’s band’s CD and then just turn around and burn copies for everyone you know (and would hopefully encourage them to actually support the artist and go buy their own copy), I would hope you would encourage folks to actually come take a class from someone who has built a career doing a thing. The easy option is I just don’t do recap videos anymore (shocking concept, but for much of my dance career, video recaps just weren’t a thing). But I actually care about students’ improvement and would love to provide that as a resource because I think it is helpful (as many folks also seem to), so the option I’d rather pursue is just be respectful of artists. Thanks.

This post was shared by a mutual friend. This was my comment:

I don’t buy this argument at all.
Recap videos are a brilliant way to market a teacher’s skills. They get people gigs, it gets people into workshops at events.

Recap videos often circulate between people who don’t have the money or opportunity to go to big workshops, and they’re an ongoing resource for a local scene. It’s also super common for someone to take a recap video back from a weekend to their home town, and then work on the material with their friends and dance partners (who may not have attended the workshop!) This is how dance knowledge permeates and spreads. It’s also a good strategy for people with low incomes to access knowledge.
To be honest, I have zero problems with people of colour, women, other marginalised folk doing this sort of ‘textual poaching’ from a white man 😃 😃 😃

This is not the same as people filming you while you’re teaching a class. That’s fucked up and not ok.
If you’re not ok with the way video footage circulates in the community, don’t let people film your recaps. Boom.
If you want to capitalise on the fact that your fanbase is sharing videos of you, learning from you, emulating you, get onto it! That is some powerful audience-engagement!
Things you can do:

  • Follow up on that conversation with that fan
    (which, tbh, is a hugely flattering thing for them to do), by saying something like “Oh, that’s so good to hear! We should organise a zoom session so you can ask questions as you work through things! I have pretty reasonable rates, and we can make it work for small groups.” This is effective because this fan is clearly ok with working from a screen (usually a tiny phone screen!), and a zoom session would be a step up! It’s not often that an audience makes their preferred mode of engagement so clear!
  • Regard that conversation as a fan being brave enough to approach their hero
    and respond with positive enthusiasm. Ask them questions about their dancing, ask them what they liked about the video, and what they’d like to do next. That fan will remember that conversation, take it home, and tell it to zillions of people. That sort of interaction gives teachers a rep as ‘a nice person’ and that rep convinces local organisers to hire teachers. You don’t have to put on a fake cheery persona; just respond like a decent human being to someone who’s telling you (in so many ways) that they think you are amazing.
  • Rethink the way you structure your recaps
    to take advantage of this free circulation and marketing. Add a little intro with details of how to reach you. Limit the content in the recap. Have students dance the recap material instead.
  • Don’t do in-class recaps at all
    but release them yourself from your own website (or a third party site), where you say to the group: “Give me your email addresses, and you can have access to the recap videos on my website” and then you can garner their email addresses for your marketing!
  • Be very clear in your T&C with organisers about recaps and filming them.
    I personally say to teachers that they are not obliged to do recaps, filmed or otherwise, and I make it very clear to all registrants that teachers may not offer a chance for them to film recaps (ie their registration fee does not cover the chance to film a recap).

The more I thought about this, the angrier I got.

In the replies to his post, where people offer suggestions for monetising or controlling the circulation of this footage, he says “I’m old school. I teach dance classes. Not trying to be a youtube/insta/whatever power user” and then another big name teacher chimes in with “this is great but it’s a lot of – more – work” and this made me furious.

Most of the people who put on events that host these sorts of teachers do it for free. They work very hard to give these teachers work and provide workshops for their local scene. There’s very little money to be made (most people hope to break even, or subsidise with other stuff). It _is_ a lot of work. And they do this _in addition_ to their day jobs, caring for families… and often, teaching weekly dance classes.

To hear a high profile teacher denigrate this type of work makes me VERY ANGRY. And yes, it is lots of work to do this sort of management and promotion. HAVE THEY ONLY JUST REALISED THIS?!

I hear this bullshit from white man musicians all the time. As though being ‘a musician’ means that you just ‘do art’ and the audiences magically come to hear you ‘do art’. NO BITCH, THAT IS NOT HOW IT WORKS. Being a working artist means you WORK. You work on your craft, but sorry, white man, that means doing promotion, profile management, networking, all that distasteful plebean stuff. You also put work into being good at working with others (sound crew, venue managers, promoters, bar staff), you develop a sense of brand or how you want to be promoted, you develop actual promotional material (a bio, some photos, and – god forbid! – a website).

Argh this makes me so, so angry.

Anyway. This is why over the years as an organiser, and as someone who’s also been the ‘talent’, I’ve realised that the ‘talent’ is interchangeable, but the people on the ground who run events, who work the door, set up rooms, and clean up after parties, are the really irreplaceable people.

Don’t cringe when you hear the word marketing.

I know we all cringe when we hear the word ‘marketing’, particularly ’email marketing’ in lindy hop talk. But if we think of things like ‘audience segmentation’ and ‘tags’ for organising our huge list of contacts, then it’s less horrible. A lot of us work with about 2-3000 email contacts after a couple of years, if we run a smallish school. Less if we’re doing something more boutique, like an event (there we might work with 200-300 for a small local event). More if we’re lucky (diligent).

But not all those contacts want to hear about the 10% discount for returning students signing up for level 1 classes. And not all of them need to know that workshop registrants for Special Exchange should enter by the side door at the venue. This is why we use special email management tools like Mailchimp. They allow us to divide our email contacts into specific segments (or markets, or audiences).

It’s funny that there’s still this reluctance to think or talk about bringing people into lindy hop classes as ‘marketing’. We may have 100% good vibes, offering free classes to the local community youth. But we still need to get those yoofs into the class room somehow. And we need to keep in contact with them somehow. So good marketing is part of that, even for nonprofits and charities. And it’s even more important when you develop a list of contacts or benefactors for your charity, start doing tag-on services like health checks for adults who drop of kids.
I do want to note that we all know that the best way to keep a network of people or customers, is to use face to face, in person contact. An email is powerful in some situations. But it’s never as good as stopping to see if Mrs X has the time and date for the next potluck, and asking her, then and there, to commit to bringing her special meatballs.

As a dance organisation or business, we need to combine all these ways of communicating. A website. An email list. Speaking to people in person. A paper flyer. The tools we choose will shape our community: if we’re all digital, we’ll lose Uncle Z who doesn’t own a computer. If use all face to face, Mz G from out of town won’t know that the next party is on Saturday. So we need to make sensible choices about how we’ll speak to our audiences.

I also think that it’s ok to charge money and make a profit from your dance business. Most of the unpaid work (and paid!) in lindy hop is done by women. And I’m always a bit suspicious when I hear people argue (even implicitly) that those workers shouldn’t be paid/businesses shouldn’t make a profit/earn money. Because you’re essentially arguing that women shouldn’t be paid for their work in lindy hop. Only DJs or judges or teachers should be paid. All roles dominated by white men…

We can’t do equitable stuff if we don’t have cash flow. That’s the sad fact of patriarchal capitalism.

What of issues of race, ethnicity, and cultural appropriation? Is it ok for people who aren’t Black to make money from Black art?
That’s a tricky one. My first response would be ‘Be sure of your values. If you don’t feel it’s ok to make money this way, don’t start a business that makes money from it.’

I wouldn’t say ‘do the work for free’, because doing the work for free could undercut Black businesses and workers who _do_ charge for their labour. As an example, you may not charge for your DJing, white bro, because you don’t want to benefit from Black art. But if that means you’re then hired before a Black woman who _does_ charge, because you’re free, then you’re fucking over Black artists and workers. A better option might be to accept pay, but then to donate that pay to a Black arts or community organisation (this is an option I like, as a white DJ and worker – I often donate any pay to a good cause, or ask the person I’m working for to donate to a cause like a women’s refuge or Child Literacy fund).

Be mindful of how you enter into economic and cultural relationships. Understand where your power and privilege lies. As a middle class white woman, I don’t need that $20 DJ pay. But a Black teenager might. So instead of encouraging unpaid labour, I might opt out of the labour system (ie not DJ), or I might take that money and then send it on to someone who _does_ need it. That might be via charities, but it could also be via spending the money on CDs for a swing club’s library, or donating the money to a contest prize.

Digital business tools for dancers: Sam’s hack.

Topic: useful admin tools for dance businesses

[NB not tools for social media marketing or graphic design. Just basic business tools]

Last year I did some research into the various tools a dance business uses, and discovered some useful things. Note, I am based in Australia, so some of our laws RE storing personal data aren’t shared by other countries.

If you’re running a business that teaches dance and runs parties and workshops, you need a few digital tools:

– a website
– an email tool
– a way to take payment digitally
– a way to organise registrations
– You’ll also need some sort of accounting software too, but your local tax laws and accountant’s preferences will help you decide what you’ll use.

We’re all usually bound by pretty tight budgets, so it’s fair to say that we want the best we can get, for the least amount of money. And we all know that the cheapest isn’t always the best.
But we also know that not all of us have the technical skills or experience running a dance business (not to mention time) to learnt to use a bunch of new computer things.

Anyway, this is what I found. It’s not an exhaustive list, and it’s pretty much just for me here in Australia.

Let’s assume we have two users.
User 1: New to running a local dance business, lots of good _dance_ and teaching skills, very little experience marketing, handling income and expenses, no real experience dealing with computer software, etc. Limited budget, time-poor. So, a regular dancer.

User 2: Experience running a dance business, experience with a range of software tools, dance and teaching skills. Time-poor, small budget. Wants to upgrade from older tools, reduce admin hassle, and streamline the process. So, the other type of regular dancer :D

From what I’ve seen, there are a couple of ways to get all the tools you need:
1. An all-in-one tool that handles email lists, digital sales (both online, or via a phone in person at a dance), a nice looking website (with the analytics you need)

2. A host of individual tools (eg a sales tool, an email tool, a website tool (whether it’s one you build yourself, or one out of the box)

The first option can be (and usually is) more expensive. There are cheapy options out there, but most of them don’t do all the things a small dance business really needs. Sometimes the more expensive complete packages are a bit limited (eg the email option only lets you have 500 addresses on your list; the website sales integration only works with a particular bank or shop front app).

But the first option is easier because:
– you don’t have to spend lots of time learning to use a lot of different tools.
– you have one account that you log into, from which you can add other users/admin accounts
– the integration of all the tools means you can see when user X buys a product, cross reference it with how often they open emails from you, and track their progress through your site. To my mind, this is the BEST thing. But it’s not so useful if you’re not at the point where you need or can make use of this data.
Downside of this option: price. It can seem super exy for a small business that doesn’t have any seed money.

By far the best of these options is Squarespace. It’s not the cheapest, in fact it’s quite expensive, but it saves you a lot of things:
– security is better because you don’t have a heap of random tools with different log ins that you share with everyone in your team;
– security can be weaker, because you only have that one point of entry to all these essential tools. Good thing is that squarespace is pretty secure.
– the website templates are really really nice, and look really professional. This is essential for a business that needs customers to trust it’s online shop.
– the website design can be changed via the code directly, or using the design tools in the main dashboard. You can create a page quickly, and move images and blocks of text around quickly.
– the shop front tool is beautifully integrated from the front end (the customer’s point of view). It looks slick and professional, which is good for developing trust.
– you can add approximately one billion trillion ‘extensions’ to the basic website. ie you can integrate a bunch of other tools, from accounting software, to email marketing, store fronts, your social media accounts, and printing. Yes, you can create your own tshirts and sell them through your site without having to handle printing or inventory.
– it will help you through buying a domain, which is often another sticking point for new businesses.

The downside of squarespace:
– it’s expensive
– learning to use the website building tools can be tricky (I found it challenging, and I have a lot of experience building sites from code to using builders)

The second option (lots of different tools) is often the cheapest option. But it’s ‘messy’. If you go this route, these are the tools I’d recommend:

– Square for sales. It’s secure, it has good support (ie people to help you), you can use it with your phone (so you don’t need to buy any sales hardware). It has a simple online shopfront (very basic, but serviceable, and not too ugly), and it’s the cheapest. Cheaper than paypal or Trybooking. And more flexible.
It is ‘basic’, but that’s it’s appeal: it’s not too hard to learn to use. But don’t expect too many bells and whistles.
You can take your phone to class, and then when people arrive and want to pay, you can do it all right there with just your phone. No cash, no extra hardware. Game changer in a covid world.
Equity: many of us offer free or discounted tickets for students, low income, etc. I haven’t checked it, but I’m certain Square would offer a ‘reduced’ or ‘comp’ sales option for your items.
– Does it handle your inventory (eg how many items you have left to sell, etc)? I assume so, but I’m not sure.
– Does it handle registrations (which is another way of talking about inventory)? I haven’t tested this.
I haven’t used a separate registration tool for years, as most of the modern online sales tools handle that as a basic feature. As dance event organisers, we really want to know how many people are coming, how many tickets we have left, and then we want to know info about each sale (lead/follow, etc). Not very complex stuff, really.

– Website.
I’d go with squarespace. I’ve used a range of website building tools, from blogging tools (eg wordpress), as well as building my own from scratch (and hosting on my own server at home), but I think that for the time and energy, squarespace gives you something beautiful that’s quick and easy to administer. And because you can create multiple accounts for the one site, you don’t get that ‘webmaster bottleneck’ that has plagued the dance world. It also handles all that domain purchasing stuff, which is SO important.
There are cheaper options (eg Square’s simple website option), but Squarespace also has some nice analytics in the basic package, so you can see which page is getting the most traffic, etc.

– Email. You must have a proper email tool (you can’t just create a list in your apple Mail or Outlook Express; that way lies horrific privacy and security dramas). Email and website are the two most important things you must have as a small business. So people can find you, and then you can reach out to them directly.

Mailchimp is still the big email player. It’s recently gotten more expensive (ie your basic account gives you a smaller number of email addresses in your basic list), but it has wonderful features. You can see who’s opening your emails, and which links are getting clicked in your analytics. The template building tool is lovely, and the emails come out looking really slick. It has some lovely automated features (eg a series of automated emails to help customers; a series of automated steps that create lists of people who open emails quickly for you).
But if you’re not doing any of this email marketing stuff, it’s probably overkill for you. And it’s expensive once you get past X number of email addresses.

Squarespace does have an email option, but it’s limited in terms of analytics. And it gets expensive when you add heaps of email addresses. And you WANT to have a zillion people on your email list. That’s the gold.

Personally, I go with Mailchimp, as I have had an account for years, and it’s been grandfathered in. And because I’m super interested in learning about email marketing. ie more than just spamming your audience with ‘buy! buy!’ emails. I’m interested in sending the right message to the right audience. eg sending links to the new beginner course rego page to the people who registered in the last beginner course of 2022.

Leigh Barker Band album

An Australian bass player transplanted to Paris, Leigh Barker has become the European linchpin of bands like Naomi Uyama’s Handsome Devils and Gordon Webster’s Band. He’s played in many popular dance bands all over Europe, but his own hot jazz band is exceptional.

The double album Paris/Melbourne offers an opportunity to hear the two groups Barker plays with in each city. ‘Paris’ features his French friends, and ‘Melbourne’ his Australian friends. Both bands are exciting, hot and feverish, and both bands feature Barker on bass, and Heather Stewart on vocals and violin. Stewart’s violin is one of the most engaging parts of these recordings, offering a melodic alternative to brass or piano that suggests gypsy or western swing, but sits most comfortably in the swing band setting.

Dancers will find nothing but gold on this album. Songs like Play The Blues And Go and The Pearls bear up to repeated listenings, and would make excellent songs for performances. The combination of ‘live’ and studio recordings across the two discs offers dancers that mix of exciting high energy and more thoughtful engagement that make for great dancing. To tie it all up with a neat little bow, the album art is a pair of paintings by tap dancer Megan Grant.

This is a dance band, but there’s room to sit and listen, too.

Buy this double album here.

The revivalist narrative will not die.

I keep coming across white organisations telling a ‘history’ of lindy hop that gives ‘the revival’ pride of place. ie white people claiming the modern lindy hop world as their own altruistic work.
So the term ‘revival’ is problematic because it implies that lindy hop was dead (replaced by rock and roll and/or bebop) before white people came along and brought it back to life. In this narrative, white people are heroes for saving ‘this wonderful dance’ and bringing it back to life.

Black people are totally absent from this story, except as venerable elders who teach eager white people. The white people are also credited with bringing these elders ‘out of retirement’ and back to the dance floor.
It’s all very problematic.

1. Lindy hop wasn’t dead. There’s a whole family of Black social partner dances that are thriving (Tena Morales’ event the International Swing Dance Championships showcases them every year, but white people don’t go to that and aren’t involved, so it must not exist).

2. Because it wasn’t dead, it didn’t need reviving. Declaring lindy hop ‘terra nullius’ (ie no people living in this territory) was white people giving themselves permission to take lindy hop. So the white people who ‘went looking’ for Black elders were pretty much just out on a bit of a colonial expedition. Just like Captain Cook expanding the British Empire, ‘discovering’ a huge big southern continent (‘Australia’).

3. Those Black elders, like Frankie Manning and Norma Miller and so on were still dancing, but in their families and homes and community spaces. Black spaces, to which white people did not have access. The story told most often about Frankie Manning, that his working in the post office was somehow less important or lower status than his dance career is classist and racist. The US Postal Service has a long history as an important employer and union locus for Black communities. It was good, solid work. Norma, of course, was running a dance business (managing troupes), Mama Lou Parkes was still dancing professionally… and so on.

4. The Black dancers who were involved in lindy hop in the 1980s tend to disappear in these revivalist narratives. Angela Andrew and other Black women have lots to say about the number of Black dancers out there lindy hopping in the 1980s, but they somehow disappear when white people tell the stories.

5. The white ‘ownership’ (appropriation) of Black lindy hop in that 1980s period is not only about selling places in classes and workshops (and thereby ‘creating community’ via economic relationships), but also about the exploitation of Black dancers working for white troupe managers (we won’t go into some of the more troubling accounts from that period).

RE the USPS:
I came across references to the importance of the postal service in Hidden Figures and the way it provided a pathway to the space program for Black women (SUCH a good book).

There’s also Philip F. Rubio’s book ‘There’s Always Work at the Post Office: African American Postal Workers and the Fight for Jobs, Justice, and Equality’ (which I haven’t read, but have read _about_.
This all makes the US govt’s cuts to the USPS a matter of institutional racism and white supremacy, rather than a push for smaller government generally (though I’d argue the two are the same thing).

The more I learn about the USPS as a site for unionising, civil rights activism and Black community empowerment, the more troubled I am by white histories of lindy hop that devalue the USPS in Manning’s life. If the civil rights elements of this workplace are ignored, then white ‘historians’ can continue with their bullshit about ‘Frankie never talked about racism in lindy hop, so it didn’t happen’. I’d say that Frankie, as with any other Black worker in America then and now, was very much aware of racism in the entertainment industry and in America generally, and was very careful about what he said to white people about it, and when.

As with the workers who continue to go back to places like Herrang, despite unsafe or inequitable working environments, when you don’t have the financial and personal safety of white privilege, you have fewer choices about the work you can do. And teaching middle class white kids to lindy hop might have suited Manning.

Developing a practical covid plan: What if someone won’t do x, y, or z?

Today I was talking to someone completely unconnected to the dance world, and they asked what I’d been doing lately. I mentioned that I’d been been working on a covid policy, and it was really interesting because it was a way to talk about flatter power structures (and fighting The Man). I wanted to do more than just present a bunch of rules and then enforce them authoritarian style.
I mentioned that masking is a good option, but it’s rubbish for dancing in.
Then I mentioned that vaccination is really important, but that only 69% of NSW people have had more than two covid vaccinations.

My friend had been active listening along, but when we go to this point, they were clearly quite flushed and emotional. So I stopped yapping. They told me that they were really tired of the covid stuff, and had two vaccinations, but that “Other people can get more.” They went on to talk about how the lockdowns and government policies had really exhausted them, and the lack of gov support had taken a toll on their business. Their major concern was with the way the vaccines are produced by corporations of dubious ethics and morality.

I nodded and did active listening. They were upset and needed to talk about these things. And these are reasonable concerns: lack of support from a government that enforced unjust limits and penalties does not inspire compliance. And as Aboriginal communities can explain, an unjust government cannot be trusted with your medical data, let alone your body in a medical setting. Nor can we excuse the way big corporations in the medical industry have conducted itself in the past, or in the production and dissemination of vaccines (particularly in developing countries).

I didn’t once say that my friend should get a vaccination. That’s not cool; we don’t make medical decisions for other people like that.

As we continued talking, I shifted things away from vaccination to the frustrations with the government policies. They had interesting things to say about that. At one point I mentioned that the whole point of this particular covid policy was to do good social activism. And part of that was discussing equity. So if we have a ‘must test’ policy, we also need to make RATs freely available, because they’re expensive, and they’re a barrier to participation for people who can’t afford them (and who are also often in those high-risk workplaces). Then I pointed out that if I was going to do a policy that was just, I had to source free masks and RATs. And I explained how I’d done that.

It was interesting to see friend’s reaction to this information. Getting free stuff from The Man is always a pleasure, and it seemed to delight my friend.

I wonder if masks would get the same response? Perhaps not, as wearing them is a lot less fun than getting a covid test :D :D

But this conversation made some things very clear to me. If we simply make rules and then penalise people for not following them, we destroy their trust in us, and we make them pretty bloody shitty. A better alternative is to ‘call in’ (rather than ‘calling out’), and make it easy for people to make their own educated decisions about their health.
If we want people to do something (or things), then we can do better than just telling them what to do. We can provide information, and then let them decide what to do with their own bodies.
In the case of something like a pandemic, we can frame this discussion as one of mutual care, where you get vaccinated, wear a mask, wash your hands, or whatever not necessarily for your own benefit, but for the safety of others. And they do the same for you.
This is very effective for people who have a communitarian impulse. But what if they don’t?

As I discovered with my friend, there are other inducements we can offer. Or rather, we can find the side of the issue that appeals to them. We can frame the discussion as one of civil disobedience, or evading punitive rules. Accessing tests can become a mission of getting free shit and evading the capitalist structures of ‘big pharma’. Similarly, making or accessing masks that work as a billboard for a person’s politics (much like a Tshirt) can be a way of encouraging people to wear a mask.

And we were both on board with the idea that not washing your hands after you use the bathroom is fucking rotten. :D :D

So when it comes to communicating your policy, it helps to:

  • Use language, imagery, and framing that appeals to their values (be they communitarian, radical feminist socialist, or anarchist), and
  • Use a variety of approaches to reach a variety of people.

The dance world, of course, is made up of a whole mass of interconnected hyper-local communities that are part of an international, intercultural global community. Even a single local scene in one city might be comprised of a few smaller micro-communities, each centered on a dance school, a particular social night, or a performance troupe. Each of these has its own specific culture and social norms. And we know what each of these are like, because we are part of them. After all, it’s hard to be a lindy hopper if you don’t actually lindy hop.

If we are actually observant humans, we understand that our own experience of a group or community is not the same as someone else’s. For example, you might have loved learning to swing out using lots of technical jargon, but your friend might have loved learning-by-doing. And you might love the late night parties that start at midnight because you’re single with no kids, but your friend might prefer afternoon dances that are child-friendly, because they’re a parent.

We might be aiming for diversity in many places, but we often just don’t get there. Students tend to be people ‘like’ their teachers (same demographics, same sense of humour, same values, etc). Performance troupes tend to be a similar age, physical fitness, and schedule. Paying for classes excludes people on low-incomes, so people in classes have disposable incomes. And so on. It’s actually good that a single scene is made up of lots of different types of mini-groups. So long as they can all come together with kindness and a generosity of spirit for things like bigger parties, events, and discussions.

This is why I think it’s very, very important for each of these micro-groups to develop their own covid policies, ones that speak the right language, carry the right values, and ultimately change people’s behaviour. Or in the case of my own commitment to ‘radical care’, a policy that actively contributes to social justice and fighting the fucking man.

Some facts about masks

The one good thing about respirator masks (P2 or N95) is that they can be used more than once, provided you handle them carefully (no touchy!) and let them dry out properly before re-using.
If you’re curious, a well-fitted surgical mask will do in a pinch, but they cannot be re-used, and you need to fit it properly. Which applies to all masks, really.
And unlike some places in the US, in NSW you can deny entry to people who aren’t wearing masks.

The rules in Victoria are slightly different (check the info site here). They make exception for professional sports people (no, lindy hopper, you are not a professional sports person if you are a student in a class). They do, however, make it clear that if you can’t do social distancing, you’re indoors, and you’re with more than 2 or 3 people, you should mask.

Types of masks is an interesting one. While the science suggests that P2 or N95 masks (fitted and worn correctly) are the only options, we know that most people don’t fit or wear any masks correctly, so no mask is really going to stop the transmission of covid. But we also know that wearing masks can remind people to distance, and can signal to other people that the wearer is concerned about covid.
My personal policy is: mask! Always! indoors and in crowds outdoors, and I always use a P2 or N9, fit them properly and never touch them.

My feeling for a public covid policy, is that we strongly recommend masks (the right types – P2 or N9 and surgical), make them freely available, have influential people (teachers, DJs, performers) model wearing them, but we definitely begin or stop there. We place equal emphasis on vaccination mandates, hygiene, testing regularly, symptom checking, and staying home if you have symptoms, test positive, or are a close contact.

Some facts about RATs and PCR tests
(Please note: this information can change very quickly. It did in the couple of days I was researching this topic! So always double check. And some centers run out of RATs, so double check)

Free RATs were provided by the federal government up until this week. But now the state governments (in Vic and NSW at least) have stepped in to provide them. Free RATs are available to some concession card holders:

Eligible Commonwealth concession card holders can access free rapid antigen tests through the concessional access program. Up to 20 rapid antigen tests are available for free for eligible people living with a disability at state-run testing sites and through Disability Liaison Officers. Eligible people include NDIS participants, disability support pensioners and people with a disability who receive a TAC benefit. Evidence of eligibility, such as an NDIS or TAC statement, is required (source).

Anyone can collect 5 rapid antigen tests (per person) from a COVID-19 testing site in Victoria (source).
In NSW, RATs are free to some concession card holders, and available at neighbourhood centers and NDIS providers. I can’t find information about free RATs for anyone else, though word of mouth suggests you can get them if you ask.

And of course, PCR tests are still free, and available at testing clinics. Though these tests are more reliable than RATs (because they’re conducted by pros, not you with a jumbo q-tip in your bathroom), the results can take up to 48 hours (though they’re usually with you within 24 hours).

Some facts about vaccines
Vaccines are the best way to contain covid at this time, in developed countries like Australia. They prevent you getting really sick, and they stop you spreading the virus to more vulnerable people (because you’re not as sick you don’t blow droplets everywhere as much, and because you’re not sick for as long, you spend less time blowing droplets everywhere).
But they only last for about six months. Which is why we need to get boosters every six months.
If you do catch covid, your immunity only lasts for about three months after your symptoms end (source). Which is why you can get it over and over again in one season.
You can get vaccinated when you’re pregnant or breastfeeding, and it’s recommended. And a note about the magic of breastfeeding: your milk contains antibodies that are given to your babby, giving them immunity! Hoorah for boobs.

Vaccination is free in Australia, and you can get a quick vax from your local chemist, a GP, or a covid center (do check your state’s local vaccination centers, but you can search nationally here.) I got mine at my local chemist. I just walked in and said “Can I get a covid vaccine, please?” and they did it then, and there, then a bit later it was in my digital vaccination certificate on the Services NSW app on my phone. No mess, no fuss.

A practical covid management plan that is socially responsible

I’m currently working on a covid management plan for a dance school. I’m quite enjoying the process.
Here’s the process:

–The Plan–

Restating the org’s values

  • Which helped me understand how and why the org would develop a covid policy, what issues to focus on, and how to implement it,
  • Which ensured we were all on the same page.

Stating the covid plan philosophy

  • In this context, a philosophy is theoretical or ideological model for addressing concrete issues,
  • Which is basically applying the org’s abstract values to a concrete issue (covid),
  • Phrasing the philosophy as a list of clear applications of values to a specific issue (covid)
  • This could be a list of a hundred items, or a list of two.

Developing two goals for the plan

  • These are deliberately limited in scope (ie this isn’t a govt department managing the health of a whole city or state, it’s a small dance school),
  • They are very focussed and practical.

Putting all this into practical actions

  • There are four ‘actions’ which cover four general areas of covid management,
  • These actions can be phrased as ‘guidelines’ (ie covid rules) for the org, but they can also guide procedures.
  • They deliberately limit the scope of the plan to keep it very local and very practical.

So that’s the whole Covid management plan.
From here, I use the plan to develop:

  • Guidelines (or rules)
  • Procedures (eg if a rule is ‘you must provide proof of vaccination’, who does this checking, where do they check, what do they do if someone doesn’t have proof, what constitutes proof, etc etc)
  • Social media strategy to communicate all this, and also to provide information about covid that will encourage people to participate
  • Website materials (eg a public statement of the guidelines)
  • A handbook that contains all the procedures, contact info, covid facts, etc.

–Developing the plan–

At this point I have a first draft, and it’s been to the org’s boss for comment and approval to go ahead and develop it.
After some tweaking, I’ll send it off to the rest of the org (teachers and staff) to get their feedback, impressions, comments, suggestions, etc.
I’ll also do a model for public comment.

This Plan development process, and the plan itself, are guided by:

A key part of this process is an ethos of community strength, and collectivism. My experiences working on sexual harassment in dance has made it clear that top-down solutions are a) not effective, b) burn out the people doing the work, c) maintain existing power structures that _enable_ injustices like sexual harassment. As I learnt working on Melbourne Lindy Exchange (MLX) for years, you need to develop work practices that allow any one person to drop out or take a break at any time. Which is, of course, what flexible, healthy workplaces are all about.

–A final form?–

A key part of this plan is to be agile. It must be able to change and respond to social changes. Covid will change. The community changes.
An Important thing I learnt from working on sexual harassment stuff, is that we can’t just develop a code and leave it at that. That doesn’t work. We need to update it, to change and develop our approach, as we learn more, and as our communities change.
So putting this plan together, I’m assuming that it will need to be changed and updated regularly; I can’t just post it on the website and forget about it. There’ll be feedback from staff about the processes, there’ll be changes in covid, we’ll see things like the development of new vaccines and healthcare strategies.
This means that the Plan itself, and where it lives needs to mutable.
This is a very exciting idea. It’s a lot like lindy hop itself: you have basic structural elements, but it is, fundamentally, about innovation, improvisation, and responding to the needs of its users.

–Why am I doing all this work?–

I have a long history of writing and researching and lecturing, but I am rubbish at presenting my plans and projects in ways that make it easy for the audience to take my work and do their own projects with it.
So I’m deliberately learning how to:

  • Develop a plan
  • Present a plan to stakeholders who have different types of engagement
  • do good community/group consultation and engagement.

I’m also really interested in how social media management can be employed in social justice work, so I’m quite keen on using things like instagram, facebook, etc etc in new and interesting ways. Which, bizarrely (unsurprisingly?) circles back to my doctoral research and academic research, which was all about how small communities use media in unique ways.

–What have I learnt so far?–

One of the most exciting things I’ve learnt so far, is that if a project like this is equitable in design, it actually fights racism, misogyny, homophobia, etc. I think one of the most exciting things about the Camp Jitterbug covid plan, is that it came from the experiences of people of colour, people of a range of genders, people with lived experience doing activist community labour. It’s proof that anti-racist work is good for all of us.

Social media strategies and chillaxing the sales energy

Reading through a few different style guides by different brands, I came across the Mailchimp style guide.

One of the most interesting bits is the discussion of what they post on which social media channel:

Mailchimp has a presence on most major social media platforms. Here are our most active accounts and what we usually post on each:

Twitter: Product news, brand marketing, events, media mentions, evergreen content, “we’re hiring!” posts

Facebook: Product news, brand marketing, events, media mentions, evergreen content, “we’re hiring!” posts

LinkedIn: Product news, recruiting content, media mentions, evergreen content

Instagram: Design outtakes, cool office visitors, life at Mailchimp, cool stuff we made

This caught my eye for the way each channel has a specific job, and the brand has a specific type of content on each channel. So Linkedin mailchimp is all serious business time, and instagram mailchimp is fun and visual. Comparing facebook and instagram is especially interesting. Instagram reads as a ‘cool’ channel for mailchimp, whereas facebook is more serious. The biggest difference between the two is the way facebook works as an avenue for sales (product news), and instagram does _not_ do sales (it’s essentially about brand identity).

This caught my eye because I’ve been thinking about the way we need to develop an audience before we start to sell them things. Or rather, we create a relationship with people, and when they’re ready, they go looking for our products. This is a more long term strategy, but it’s also a less didactic, less aggressive relationship. Particularly in the dance world, where brands are often dance schools speaking to their students. We don’t see a whole lot of different brands using social media in a cohesive way in the dance world. There’re usually just bands, dance schools, events, teachers, apparel and footware brands, and perhaps DJs. There a couple of social enterprise brands (largely based on antiracism goals), and a couple of other odds and ends. But the discourse is largely dominated by pedagogy. Which brings with it a very… top down power dynamic and mode of address.

There’s also a degree of panic or anxiety about ‘time running out’ from the brand itself, as they fight to improve numbers for class enrolments or event registrations. Both have fixed due dates, and both tend to work with the assumption that more is better. I suspect this impetus is largely the result of a bigger narrative in the dance world: that we must ‘grow’ the scene. ‘Share’ the dance. It’s a powerful ideology, particularly when it’s coopted by businesses selling a product that can be attached to this discourse (classes in particular). And it of course brings a worrying blend of cultural appropriation, capitalism, and colonialism.

So if we are developing a brand or public profile for a business or entity (a dance school, a social enterprise, a band), how can we use social media to be economically sustainable _and_ socially sustainable? In other words, how can we not be pushing salesperson jerks when we speak to people via our social media.

I think that it’s most useful to remember a few key rules:
Build the audience before you start to sell.
There will be a lead time from when you start posting to when you should expect people to come looking to buy what you’re selling. So don’t try to sell your product right up front.
This holds true for brands that are doing things like anti-racist activism work as well. Speak to your audience, to your community before you start selling or asking for donations.

Devote an entire channel to the ‘other stuff’.
Offer stuff that you enjoy about dance, or that is central to your dance community (or community of people who also dance), and then create clear pathways to your product from there. Don’t push people to buy; let them come looking when they’re ready.

Don’t panic sell.
There’s a tendency in dance event social media in particular to suddenly ramp up the number of posts, and the urgency of the tone, the closer we get to the event date. Particularly if there’s a perceived ‘lack’ of sales. Guilt-selling is not a successful strategy.
Again, this brings us back to the idea that we devote our attention to nurturing the broader profile of the brand, rather than just focussing on sales.

And of course, this all brings us back to the point of the mailchimp style guide: plan ahead.

  • Plan your social media strategies well in advance.
  • Think carefully about your ‘brand identity’.
  • Make clear decisions about what role each social media channel plays in your overall strategy.
  • Let your content do its job; don’t force every post to sell sell sell.

All this will make your social media work much less stressful, and make engaging with your channels a lot more enjoyable for your audiences.

And if you are working with a social enterprise brand, then you’ll find your social media strategies fit more comfortably with your ethics and values. In particular, you’ll see your relationship with the people in your local community not as a series of chances to raise money or recruit volunteers, but as a network of relationships that build and sustain a community.