Seoul Fashion Report

The Sport Sandal. One of our favourites, because nothing says athleticism like exposed toes. Soles are thick and bouncy, colours are bright and diachromatic, straps are fat and ready for action. Ready, steady, go!

Seoul Fashion Report

Summer is for sandals, and this season Seoul is saying Hola! to the huarache. Complex braids or simple straps, leather to suit the natural fibre trend, or black and manmade fibres for an urban edge. However you choose to style this look, hurry, because they are flying off the shelves!

Seoul Fashion Report

Couples in matching ensembles is one of our favourite trends. Most usually the purview of the younger set, attention to detail is key. Matching shorts, heavy sandals, and wide-striped tshirts are trending, and after all, when one has a chic look, why not double it?

Seoul fashion report

Linen linen linen.
Summer is hot and humid in Seoul, and nothing’s quite as nice as an open weave on overheated skin. Wear it loose and relaxed; drifting open silhouettes for dresses, untucked and open-necked for shirts. And if you can’t find a neutral shade to suit, go wild with colourful jungle prints.

Seoul Fashion report

Trousers. The slim leg is still here, particularly appropriate for the crowded metro, but Seoul is saying annyeong to the wider leg as well. The cooling weather says wool wool wool, in earth tones, pleated fronts, and classic herringbone. Braver souls take their geometrics larger with oversized plaids and bold contrast.

Seoul fashion report:

Autumn in Seoul is glorious, and while daytime is warm and mild, the light coat comes into its own in the evening cool. This season trench coats and light rain coats hang straight and comfortable to the mid calf. Worn without belts, we see longer versions of the softer shoulder and bulkier silhouette. Classic colours range from timeless camel to dove grey. Even in perpetually noir Gangnam.

Seoul fashion report:

A city that sees snow in winter and scorches in summer, Seoul revels in the more moderate seasons. Cooling weather sees young women and men adopting softer, boxier silhouettes. We’re seeing bulky knits, raglan-sleeved sweaters that are definitely sloppy joes, and dropped shoulders everywhere. These comfortable shapes end at the hip, bottomed with slim pedal pushers for both sexes. But we don’t think gentlemen will be revealing those elegant ankles once winter comes.