Selling dance products by promoting self-doubt

I see this ad about a bit on fb, and it makes me so sad.

“If you want to improve your dancing, you need to know where your weak points are. If you don’t take the time to evaluate your skills, then you might not be advancing as fast as you could.”

This is classic provoking anxiety to stimulate consumption advertising. Make people doubt themselves, feel bad, then offer them a solution.

This is everything I don’t want to be as a teacher.
Why not take the time to remind yourself that you enjoy dancing, that you have strength and skills and abilities? We know that happy, confident students learn faster and more thoroughly. But we also know that anxious, self-doubting consumers spend more money on luxury items to boost their self esteem.

Boo to this. Boo.

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