do i need to go on?


There are many disturbing things about this Prada ad, but the one that really makes me squirm is the female figure’s body shape and posture. Weirdly pre-pubescent almost-breasts, super long legs… she walks like a catwalk model even without the silly shoes. And that type of walk (helllooooo pelvis) is actually a bit tricky to master.
Do I need to go on? I mean, surely I’m not the only one who has trouble with the gender stuff here.

1 Comment

  1. Hmmm.I don’t know if I do have the issues with it that you do. I tend to think that the fact it’s animation and overtly so affects the possible readings of it. It’s not attempting to be realistic in any way. It strongly signals that it’s highly stylised play–taking advantage of the medium of cgi animation. All the Pan’s Labyrinth references further secure that reading for me.
    Am I a bad feminist? Maybe you do need to go on.

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